Few brands – let alone within the automotive sector – can lay claim to such challenging, clever, and effective advertising as Volkswagen. This latest print advert, which can be seen on Ads of the World, is simple yet effective. While initially there may not be much going on visually, the copy and minimalist nature of…
In a new infographic focusing on content marketing, Demand Metric has undertaken research to analyse the current state of content marketing, the reasons why to invest in content marketing, and the process involved in successful deployment. The research, detailed in full below, is not wholly revelatory, but more reaffirms many of the messages that content…
When looking at how to launch a website, it is surprising how often content is overlooked. Time and again we’ve witnessed companies face a mad dash to populate their stylish new site with compelling, quality content… and failing. Why the failure? Quite simply, like any piece of art, quality copywriting and exceptional content take time…
The content marketing matrix infographic by first10.
The rise of quality content The buzz around content marketing shows no sign of abating; but what really is generating this buzz? Is it a demand from clients for greater investment in something tangible? A revolt led by creatives against menial online tasks? Or simply the rebranding of SEO under a more appealing moniker? At…
