The content marketing industry is worth $400bn and is projected to grow to $900bn by 2028. New platforms, tools, innovations and strategies have led to increased creativity and higher marketing budgets. But what’s on trend for 2024? Let’s take a closer look. The average person consumes an average of 17 hours of online video per…
With the New Year well underway, now is the perfect time to get your content marketing strategy on-point for 2024. The right tweaks and strategies will help you to stand out online and engage your target audience. So here are five important tasks to pop on your January to-do list. Google loves fresh, up-to-date and…
As content creators, we are in the realm of nerd when it comes to grammar. After all, it’s a key part of our skillset: our clients’ content has to be correct, or nobody is going to take it seriously. We always invite our clients to provide feedback on content, and every so often someone will…
Steps For Success: Article Marketing Tips And Tricks It’s often that case that writing an article – or paying for affordable copywriting services to write on your behalf – is just the start of the article marketing journey. After all, once you write the article, your immediate goal is to promote it and put it…
Affordable copywriting services in 2021 Finding the perfect copywriting services in 2021 is a minefield, with so many providers offering their services at a range of price points. So which is the right service for you? How much should you be looking to spend? And what are the benefits of outsourcing copywriting to a third…
All too often, content creation, distribution and promotion is seen as an afterthought – something that can be done once all the other ‘important’ jobs have been completed. This mindset can have a negative impact on business, however, as without an effective content strategy in place in can be hard get your name out there…
Content marketing statistic – costs 62% less
In today’s short attention span marketplace, words are at a premium. We’ve gone from infinitely long blogs to Facebook-style snappy posts, and then taken things even further with Twitter, Vine and Snapchat. This has implications in the copywriting world, with brevity now king. If you can’t get your message across in 100 characters or less,…
For any company looking to dominate search engines, effective SEO and digital marketing are a must, and key to such dominance are quality copywriting services. As more and more companies battle for limited space on page one of Google, gaining the upper hand in any way possible means investing in the most effective, most influential…
”You get what you pay for”, they always say. “Pfft,” we reply. “I know a bargain when I see one.” But do we? We all want the best value for money, that much is true. And, in pursuit of the best value, we usually plump for the cheapest option. This is where the potential of…
