Effective blogging is as crucial for businesses as any other form of marketing activity, playing an integral role in keeping a website updated with fresh content, generating a higher percentage of leads, and aiding in driving traffic to your main site. For some businesses, producing a steady stream or interesting, relevant blog posts is far…
The term ‘marketing automation’ has the ability to strike equal amounts of fear and delight into marketing professionals the world over. For some, it may be seen as a precursor to being found out as a redundant cog in the wheels of industry or for becoming a proponent of spammy messages; for others, it can…
It’s the biggest game of the year in the American sporting calendar: Super Bowl 2014. As much as viewers around the globe will be glued to the action between the Seattle Seahawks and Denver Broncos, many in the world of marketing will be eagerly anticipating another iconic institution of Super Bowl Sunday – the half…
Below we take a look at some of the finest print adverts to appear in recent years. In this post, we focus on those adverts that use evocative imagery in a manner that is inventive and truly inspirational. What makes these print adverts really compelling is the interplay between creative design and intelligent copywriting. The…
When it comes to creating a website, you may feel that blogging isn’t high on the list of priorities. It may therefore surprise you to learn that blogging is an integral avenue through which to increase traffic to your website. In fact, blogging benefits your website in a variety of ways. But it’s important to…
If your company had a great product to sell or an unrivalled service to offer, it’s understandable that you would be keen to shout about it. With the digital environment making it easier than ever to communicate with your potential customers, the channels open to you are manifold. Time and again, however, we see companies…
Content marketing is all the rage, with companies around the world investing heavily in the production of content. Whether to aid conversion, inspire interactions, or simply raise brand awareness, the attention given to content marketing shows no sign of abating. What this means, however, is that standing out from a crowded marketplace is becoming harder…
Top Quotes on Content Marketing Content Marketing Institute has kindly put together an infographic detailing a selection of quotes on content marketing. These quotes come from a number of inspiring and influential individuals in the marketing industry, and can be relied upon when devising your content strategy. Take a closer look at the content marketing…
With thousands of pieces of content being shared online each day, it’s clear that content marketing has become a mainstream strategy for both B2B and B2C. Most companies are utilising content marketing strategies to some degree but, like everything, there is always room for improvement. Content marketing is built on the pillars of great listening,…
Twitter, Facebook and Instagram have all captured the attention of the mass market when it comes to social media. Advertisers also increasingly use all of these social networks to pitch their products, create hype around a launch and to attract a following. Vine is the latest social networking app that provides users with a platform…
