We all use expressions which are part of common parlance, probably learned from family conversations, watching TV and reading. A good idiom provides useful verbal shorthand, expressing a notion that’s readily understood. But when you think about it, many idioms don’t make much sense. At least, it must seem that way to someone who’s never…
ChatGPT came onto the scene with a bang. In just over a week it had garnered 100 million users worldwide, and more than one enterprising student has realised it can write their essays for them – potentially without their tutors ever knowing. So, with this astounding development in technology, have copywriters been rendered obsolete? Couldn’t…
Affordable copywriting services in 2021 Finding the perfect copywriting services in 2021 is a minefield, with so many providers offering their services at a range of price points. So which is the right service for you? How much should you be looking to spend? And what are the benefits of outsourcing copywriting to a third…
Top 10 Obsolete or Uncommon English Words The English language is constantly evolving and changing. Words that were once used as slang have now been added to the Oxford English Dictionary, including ‘chillax,’ ‘easy-breezy,’ ‘simples,’ and … wait for it … ‘whatevs.’ You can even look up Jedi and find a nice little description about…
Finding the best content writer There are many reasons why you might need a website content writer. Perhaps you’re looking to increase traffic to your part of the web. Or maybe you’re hoping to promote engagement, increase brand awareness or generate sales revenue. The good news is, high-quality copywriting services can help you showcase your values and stand…
All too often, content creation, distribution and promotion is seen as an afterthought – something that can be done once all the other ‘important’ jobs have been completed. This mindset can have a negative impact on business, however, as without an effective content strategy in place in can be hard get your name out there…
4. Big ideas. Unless your advertising is built on a big idea, it will pass like a ship in the night. It takes a big idea to jolt the consumer out of his indifference – to make him notice your advertising, remember it and take action. Big ideas are usually simple ideas. Said Charles Kettering,…
3. Brand image. Every advertisement should contribute to the complex symbol which is the brand image. 95% of all advertising is created ad hoc. Most products lack any consistent image from one year to another. The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand gets the largest share…
2. Large promise. The second most important decision is this: what should you promise the customer? A promise is not a claim, or a theme, or a slogan. It is a benefit for the consumer. It pays to promise a benefit which is unique and competitive, and the product must deliver the benefit your promise.…
How to create advertising that sells “Ogilvy & Mather has created over $1,480,000,000 worth of advertising. Here, with all the dogmatism of brevity are 38 of the things we have learned.” By David Ogilvy 1. The most important decision We have learned that the effect of your advertising on your sales depends more on this…
