Super Bowl 2014 adverts

It’s the biggest game of the year in the American sporting calendar: Super Bowl 2014. As much as viewers around the globe will be glued to the action between the Seattle Seahawks and Denver Broncos, many in the world of marketing will be eagerly anticipating another iconic institution of Super Bowl Sunday – the half…

Don’t Need a Blog? Think Again

When it comes to creating a website, you may feel that blogging isn’t high on the list of priorities. It may therefore surprise you to learn that blogging is an integral avenue through which to increase traffic to your website. In fact, blogging benefits your website in a variety of ways. But it’s important to…

Top Quotes on Content Marketing

Top Quotes on Content Marketing Content Marketing Institute has kindly put together an infographic detailing a selection of quotes on content marketing. These quotes come from a number of inspiring and influential individuals in the marketing industry, and can be relied upon when devising your content strategy. Take a closer look at the content marketing…

Where next for content marketing?

With thousands of pieces of content being shared online each day, it’s clear that content marketing has become a mainstream strategy for both B2B and B2C. Most companies are utilising content marketing strategies to some degree but, like everything, there is always room for improvement. Content marketing is built on the pillars of great listening,…

Will Vine Revolutionise Video Marketing?

Twitter, Facebook and Instagram have all captured the attention of the mass market when it comes to social media. Advertisers also increasingly use all of these social networks to pitch their products, create hype around a launch and to attract a following. Vine is the latest social networking app that provides users with a platform…

National Novel Writing Month

National Novel Writing Month National Novel Writing Month – also known as NaNoWriMo – is just around the corner and provides fantastic motivation for anyone hoping to one day publish a novel. The event, which runs throughout the month of November, sees thousands of budding authors sign up online, where they’re able to record progress…

Attract customers with content marketing

Over the past couple of years, the focus on content marketing and how it plays a fundamental role in the success of brands large and small has grown at a staggering rate. While measuring the success content marketing plays in a digital environment is relatively straightforward, utilising the same practices for the success of your…

Email marketing best practice

Email marketing best practice For a long time, it seemed as though email marketing was confined to history, with the preference for social media promotion taking prominence. Yet, with the cost and efficacy of a well-managed email marketing strategy enabling your marketing budget to stretch further than ever, it’s no surprise that there has been…

Lessons from the movies

It’s safe to say I’m something of a film buff. Whenever I have a few free hours, I’ll happily settle down and tune in to a movie, looking for that period of escapism cinema and movies provide. On one such evening recently, I found myself watching the 2010 offering from Guy Moshe, Bunraku. Something of…