The world of content marketing is changing. Rapidly. So, you must be on the ball when it comes to content creation. Many businesses are still making mistakes and are not sufficiently adapting to the changing climate. So here are 3 quick-fire blunders you really need to avoid in 2024. AI has landed with a bang…
Great! With AI tools such as ChatGPT available for free you can ditch your marketing team or content agency and get content for nothing, right? Well, sort of. But if you want your content marketing strategy to be of a high-quality, hold fire on laying talented team members off just yet. As it stands, AI-generated…
A watertight content marketing checklist will help you ensure that you have everything in place to generate and distribute effective content. Key components include clear objectives, audience research, keyword optimisation, consistency of tone, content formatting, quality assurance and promotional planning. You’ll need to find ways to measure performance too; this will help you to maximise…
Last time, we checked out the algorithms of TikTok and Instagram – and what that meant for content marketers. This time, we’re looking at Facebook. When you know how and why content is presented to followers, it becomes a lot easier to adapt your strategy. So let’s delve deeper. Nailing the Facebook Algorithm With over…
When it comes to social media content in 2024, understanding the algorithms of each platform is an absolute must as it’ll help to shape your strategy. Simply posting and hoping for maximum views just won’t cut the mustard in this technology driven world. So here’s a little insight to help boost content visibility online and…
With Easter just around the corner, you’ve hopefully got your seasonal marketing campaign up and running. But if you’re running a little behind, here are some last minute ideas to give your spring sales a boost. Last year, an Easter egg shortage caused panic for thousands of last minute shoppers across Britain. So it’s never…
Connect. Create. Convert. Research shows that the average wage of an in-house copywriter is a staggering £35k – an expense of nearly £3,000 per month. While there’s no questioning the value an in-house copywriter provides to a company, it remains a fact that affordable means of supporting marketing activity are always welcomed. Managed Copywriting With…
The term ‘marketing automation’ has the ability to strike equal amounts of fear and delight into marketing professionals the world over. For some, it may be seen as a precursor to being found out as a redundant cog in the wheels of industry or for becoming a proponent of spammy messages; for others, it can…
