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At its simplest, Click-Through Rate (CTR) is a metric that measures the number of clicks a piece of content or ad receives divided by the number of times it is viewed or served. It is typically expressed as a percentage and is used to evaluate the effectiveness of online advertising campaigns. CTR = (Number of…
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Headlines are one of the most important elements of copywriting. They are the first thing that people see when they come across your content, and they can make or break their engagement with your brand. In this article, we will explore the significance of headlines in copywriting, provide tips for writing compelling headlines, give headline…
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Copywriting is the art of crafting persuasive and compelling language that convinces people to take a specific action, whether that’s to buy a product, sign up for a service, or simply engage with a brand. While there are many elements that go into effective copywriting, one that is often overlooked is the importance of a…
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ChatGPT came onto the scene with a bang. In just over a week it had garnered 100 million users worldwide, and more than one enterprising student has realised it can write their essays for them – potentially without their tutors ever knowing. So, with this astounding development in technology, have copywriters been rendered obsolete? Couldn’t…
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Copywriting in London Are you looking to take your business to the next level in London? One key component of a successful marketing strategy is high-quality copywriting. At Minerva Creative, we offer a range of copywriting services to help you effectively communicate with your audience and achieve your business goals. Types of copywriting services available…
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Steps For Success: Article Marketing Tips And Tricks It’s often that case that writing an article – or paying for affordable copywriting services to write on your behalf – is just the start of the article marketing journey. After all, once you write the article, your immediate goal is to promote it and put it…
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Affordable copywriting services in 2021 Finding the perfect copywriting services in 2021 is a minefield, with so many providers offering their services at a range of price points. So which is the right service for you? How much should you be looking to spend? And what are the benefits of outsourcing copywriting to a third…
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Top 10 Obsolete or Uncommon English Words The English language is constantly evolving and changing. Words that were once used as slang have now been added to the Oxford English Dictionary, including ‘chillax,’ ‘easy-breezy,’ ‘simples,’ and … wait for it … ‘whatevs.’ You can even look up Jedi and find a nice little description about…
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