Is content still king? The birth of the content republic

In a 1996 essay, Bill Gates wrote that ‘content is king’. Some fifteen years later this phrase became to buzz of the digital marketing world. You couldn’t visit a marketing blog or sit through a PowerPoint presentation without reading those words. They became ubiquitous. And then the king died. Content has, until now, been seen…

Save up to £3,000 per month with Minerva Copywriting

Connect. Create. Convert. Research shows that the average wage of an in-house copywriter is a staggering £35k – an expense of nearly £3,000 per month. While there’s no questioning the value an in-house copywriter provides to a company, it remains a fact that affordable means of supporting marketing activity are always welcomed. Managed Copywriting With…

Top Quotes on Content Marketing

Top Quotes on Content Marketing Content Marketing Institute has kindly put together an infographic detailing a selection of quotes on content marketing. These quotes come from a number of inspiring and influential individuals in the marketing industry, and can be relied upon when devising your content strategy. Take a closer look at the content marketing…

Where next for content marketing?

With thousands of pieces of content being shared online each day, it’s clear that content marketing has become a mainstream strategy for both B2B and B2C. Most companies are utilising content marketing strategies to some degree but, like everything, there is always room for improvement. Content marketing is built on the pillars of great listening,…

Will Vine Revolutionise Video Marketing?

Twitter, Facebook and Instagram have all captured the attention of the mass market when it comes to social media. Advertisers also increasingly use all of these social networks to pitch their products, create hype around a launch and to attract a following. Vine is the latest social networking app that provides users with a platform…

Email marketing best practice

Email marketing best practice For a long time, it seemed as though email marketing was confined to history, with the preference for social media promotion taking prominence. Yet, with the cost and efficacy of a well-managed email marketing strategy enabling your marketing budget to stretch further than ever, it’s no surprise that there has been…

New site launch: Boho Cakes

We’re proud to announce the launch of our most recent project, Boho Cakes. In addition to preparing the copy, this was one of our first ventures into web design. Based on a very basic platform, we take great pride in representing what is an exciting and up-and-coming brand in the Kent region. The quality of…

Lessons from the movies

It’s safe to say I’m something of a film buff. Whenever I have a few free hours, I’ll happily settle down and tune in to a movie, looking for that period of escapism cinema and movies provide. On one such evening recently, I found myself watching the 2010 offering from Guy Moshe, Bunraku. Something of…

Volkswagen adverts

Volkswagen adverts are among the very best in the automotive industry. In being able to hire some of the finest creative minds at some of the biggest agencies around the world, it’s perhaps no surprise that it continues to display its creativity in new and entertaining ways. After all, this is the company for which…